L.A. DIAMOND is the premier designer and retailer of high quality fine jewelry, with a brand name known to the royals as well as the rich and famous. We are located in the heart of LA, and are committed to providing you with the largest selection of fine designer jewelry, engagement rings, wedding bands, and certified loose diamonds. For years, we have built a reputation on offering the highest quality jewelry and timepieces, made by the most respected artisans and craftsmen. Every one of our diamonds is GIA and EGL USA certified to ensure that you are getting the finest grade stones available.We put our customers first, and pride ourselves with providing superior products, great value, and super customer service.We go to great lengths to offer each visitor with a fantastic shopping experience, and take personal care of each and every one of our customers. Our easy return policy, free insured shipping, 100% satisfaction guarantee, and unbeatable prices allows our customers to shop with confidence and convenience. We have even created an education center to help you make a more informed purchase. Our dedicated Jewelry Expert Customer Service Team is here to help you find the perfect piece of jewelry. The quality of the products we provide our customers is extremely important. We only work with trustworthy and reputable diamond and jewelry suppliers that provide us with untreated, conflict-free, and natural diamonds of the highest quality. Trusted Since 1980, we are committed to delighting you with superior service and amazing prices on the finest jewelry.