GIA is the world’s foremost authority on diamonds, colored stones, and pearls. GIA is the leading source of knowledge, standards, and education in gems and jewelry.
Color. In most diamonds, the term actually refers to the absence of color. The less color in the stone, the more desirable and valuable it is. Some of these differences are not visible to the naked eye, but directly impact the overall quality and price of the stone.
Clarity. Measures the amount, size and placement of internal ‘inclusions,’ and external ‘blemishes.’ Grades run from ‘Flawless,’ with virtually no imperfections, to ‘Included,’ which contain a significant number of imperfections.
Cut. Does not refer to a diamond’s shape, but to the proportion and arrangement of its facets and the quality of workmanship. The amount of brilliance, sparkle and fire in a diamond is determined by cut. Grades range from ‘Excellent’ to ‘Poor.’
Carat Weight. Refers to a diamond’s weight. Generally speaking, the higher the carat weight, the more expensive the stone. Two diamonds of equal carat weight, however, can have very different quality and price when the other three Cs are considered.
Your jeweler should be armed with expert training, open to questions and able to explain how to buy a diamond in clear, simple language. At LA DIAMOND, it is our mission to take the mystery out of your purchase by offering only the finest quality fine jewelry available, along with expert guidance and education. Our jewelry is crafted with superior materials and inspected against exceptional quality standards.
From classic to on-trend, our jewelry collection offers styles to fit every occasion.
LA Diamond's CEO. Bruce Goharbin
We work hard to simplify the buying process, empower and educate our customers and, ultimately help them make a purchase they will cherish for a lifetime.